Candy with Class

A new concept in the Netherlands, but also rare in the rest of the world. Papabubble consists of 37 branches. It started 12 years ago in Barcelona and thereafter Amsterdam. Papabubble is unique because next to a beautiful finished product, it also makes a spectacle of preparation.


In the middle of the store, the customer can see how cooked sugar is colored and shaped into a candy or lollipop. Illustrations and letters are easily incorporated into sweets. The name could not be changed. It needed a new image and packaging design.


  • Branding
  • Identity
  • Packaging